THE BRANDING OF

BGCCA

Boys & Girls Clubs of the Capital Area (BGCCA) is a 501c3 non-profit that provides programs and services for local youth in Albany and Rensselaer Counties.

Our mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.

 

This page explains the visual standards that comprise BGCCA’s brand identity and serves as a rulebook to help maintain brand integrity across our communication channels. Updated July 2022

Need some marketing materials? Have questions? Contact Chris Alexander, Director of Marketing, (518) 462-5528 ext 1008 or Email

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We are BGCCA

Without question, the Albany and Troy Clubhouses serve as institutions to their respective communities, and provide lots of cherished memories to so many. The memories remain as do the programs and kids we serve.

 

The name change however is significant. From a brand, legal or fundraising standpoint, Troy Boys & Girls Club and Boys & Girls Club of Albany, no longer actually exist. 

Collectively, we are known as Boys & Girls Clubs of the Capital Area

  • In our name, we always use '&' (never 'and') and the word 'Clubs' is always plural (never 'Club')

  • We should always refer to our specific BGCCA Clubs as Albany Clubhouse & Troy Clubhouse

  • We should refrain from saying 'The' Boys & Girls Clubs of the Capital Area or 'The' BGCCA. It is acceptable when describing a specific Clubhouse, ex: the BGCCA Albany Clubhouse or the Troy Clubhouse or simply The CLUB

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BGCCA Logo

BGCCA's logo is available in horizontal and vertical orientations in white, black and color.

 

The logo should be clearly readable and should never be altered or rotated. Ideally, there should be a half inch (.5) buffer around the logo free from any other text or images. 

Download Horizontal Logos (png):

Color
Black
White

Download Vertical Logos (png):

Color
Black
White

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BGCCA Colors

BGCCA's primary color is Pantone Process Blue and should be used as consistently as possible.

 

We also have five preferred accent colors though other colors may be used to suit the visual identity and messaging.

The preferred font is Franklin Gothic but the primary concern should always be readability.