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Serving Albany & Rensselaer Counties
BGCCA Brand
Boys & Girls Clubs of the Capital Area (BGCCA) is a 501c3 non-profit that provides programs and services for local youth in Albany and Rensselaer Counties. Our mission is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
This page explains the visual standards that comprise BGCCA’s brand identity and serves as a cheatsheet to help maintain brand integrity across our communication channels.
Questions? Contact Chris Alexander, Director of Marketing & PR, (518) 462-5528 ext. 1008 or Email
We are BGCCA
Without question, the Albany and Troy Clubhouses serve as institutions to their respective communities, and provide lots of cherished memories to so many. The memories remain as do the programs and kids we serve.
The name change however is significant. From a brand, legal or fundraising standpoint, Troy Boys & Girls Club and Boys & Girls Club of Albany, no longer actually exist.
Collectively, we are known as Boys & Girls Clubs of the Capital Area
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In our name, we always use '&' (never 'and') and the word 'Clubs' is always plural (never 'Club')
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We should always refer to our specific BGCCA Clubs as Albany Clubhouse & Troy Clubhouse
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We should refrain from saying 'The' Boys & Girls Clubs of the Capital Area or 'The' BGCCA. It is acceptable when describing a specific Clubhouse, as in: the BGCCA Albany Clubhouse or the Troy Clubhouse or simply The CLUB.
BGCCA Logo
BGCCA's logo is available in horizontal and vertical orientations in white, black and color. You may access logos anytime as part of our Media Kit on the News & PR page.
The logo should be prominent, clearly readable and should never be altered, rotated or covered in any way. Ideally, there should be a buffer around the logo free from any other text or images.
Download Horizontal Logos (png):
Download Vertical Logos (png):
Colors, Size & Font
BGCCA's primary color, (see color panel), is Pantone Process Blue and should be used as consistently as possible. We also have five preferred accent colors though other colors may be used to suit the visual identity and messaging.
Please size promotion materials to letter (8.5x11) or square, (see size panel). Any material that is too long or too wide may get cropped when posted on social media.
Our preferred font is ITC Franklin Gothic but the primary concern should always be readability. Also, SPELL CHECK is your friend!
Questions? Contact Chris Alexander, Director of Marketing & PR, (518) 462-5528 ext. 1008 or Email
